Plain-language writing on websites, business applications, and the tradeoffs small business owners face when deciding what to build. No SEO bait, no thinly-rewritten listicles — just opinions from people who actually do the work.
We finally gave ourselves the treatment we give clients: a proper rebrand. Here's the honest story — why a studio full of designers hired a specialist to draw its logo, the one tiny detail that decided between two concepts, and what we learned rolling it out.
Read · 7 min read →Most people reach out expecting a sales pitch. Here's what we actually do instead — and what you should look for from any developer you're vetting.
Read · 7 min read →Forget the trends. Here's the short list of things that actually move the needle for a small business website — and the much longer list of things you can safely skip.
Read · 8 min read →Eight reasons a perfectly good small business site can be invisible in search — and the order to fix them in.
Read · 9 min read →Elementor, Divi, Wix, Squarespace, Webflow — they all promise to remove the developer from the equation. Here's what they actually cost you, and the cases where they're still the right answer.
Read · 10 min read →Wix ADI, Squarespace AI, Framer AI, V0, Lovable, Bolt. The pitch is always 'describe your site and it builds itself.' Here's what's actually happening behind the demo, and what it means for small business owners deciding what to use.
Read · 9 min read →A framework for the most common decision a small business owner faces — and an honest read on which side of it we usually fall on.
Read · 8 min read →Real numbers, real ranges, and an honest read on what you're actually paying for at each price point.
Read · 9 min read →Most small business workflow problems get solved with the wrong tool. Here's a framework for figuring out when each one is actually the right answer.
Read · 8 min read →Six specific symptoms that mean the site is now actively costing you money — and a few false alarms that mean nothing.
Read · 7 min read →If there's something specific you're trying to figure out, just ask — we'll either point you at a resource, or write it up.
or write directly to hello@layerlogicstudio.com